Most of us are acquainted with the old riddle that goes: “If a tree falls in the forest, and no one is in the area to hear it, does it make a noise?” From a communication point of view, the answer must be a definite "No." Even though there are sound waves, there is no sound because no one perceives it. For communication to take place, there must be both a sender and a receiver. This guide is focused on the receiver - the one who provides feedback to the sender.

Most people spend roughly 70% of their waking hours in some form of verbal communication. Yet, how many of us have ever had any formal training in the art of listening?

This guide will teach you everything you need to know in order to be an effective listener.
My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

Table of Contents:
1. Introduction
2. What Listening Is
3. Guides to Effective Listening
4. Barriers to Effective Listening
5. Limit Your Own Talking
6. Effective Listening Tips

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