About the author

Lloyd Hester

<p>Lloyd is a sales and marketing consultant with more than 30 years experience in direct and indirect sales.&nbsp;<br /> <br /> He has setup and run a number of successful companies selling a wide range of products and services through retail stores, direct sales and online e-commerce websites.&nbsp;<br /> <br /> He has an extensive knowledge in both online and offline marketing techniques as well as SEO and is innovative in his approach.<br /> <br /> A Self-employed entrepreneur since he was 17, Lloyd still runs several of his own businesses as well as helping others build theirs.<br /> <br /> He has produced many sales training programs in the past, but has only recently (2015) begun to try his hand at publishing with Understanding Social Media for Business, the first of a series called the Simple Simon Guides.</p>